diff --git a/relay/manage.py b/relay/manage.py
index 247e979..5946f03 100644
--- a/relay/manage.py
+++ b/relay/manage.py
@@ -31,6 +31,9 @@ def cli(ctx, config):
 	global app
 	app = Application(config)
 
+	if ctx.invoked_subcommand != 'convert':
+		app.setup()
+
 	if not ctx.invoked_subcommand:
 		if app.config.host.endswith('example.com'):
 			cli_setup.callback()
@@ -38,9 +41,6 @@ def cli(ctx, config):
 		else:
 			cli_run.callback()
 
-	if ctx.invoked_subcommand != 'convert':
-		app.setup()
-
 
 @cli.command('convert')
 @click.option('--old-config', '-o', help='path to the old relay config')